Anheuser-Busch’s CEO has conceded that the Bud Light brand may never regain its former status, suggesting that they might ultimately discontinue it.
CEO of InBev’s American Operations, Alex Joseph Barron, has admitted that the Bud Light brand is unlikely to ever recover from its tarnished reputation. “It’s become a tainted name,” Barron revealed in an exclusive interview. “Think AirTran. No matter their efforts, they’d always be associated with ValuJet, symbolizing an eternal layover in the Everglades.” Bud…