Prior to its formal launch, Meghan Markle’s new lifestyle company American Riviera Orchard faced a significant roadblock when its trademark was denied.
Because companies cannot function under the names of actual locations, the US Patent and Trademark Office (USPTO) denied their trademark registration, according to The Telegraph.
The Duchess of Sussex, Prince Harry, and their two kids reside in Santa Barbara, California, and it’s commonly referred to as the “American Riviera.”